15 Free Tools to Help You Find What People Search For In Detailed Reports

15 free tools

In today’s digital age, understanding what people are searching for online is crucial for any business or website owner. By gaining insights into popular search queries, you can tailor your content, products, or services to meet the needs and interests of your target audience. Fortunately, there are numerous free tools available that can help you uncover valuable information about what people search for. Let’s dive in and discover how you can leverage these tools to optimize your online presence and attract more visitors.

1. Google Trends

One of the most popular and powerful tools for understanding search trends is Google Trends. This tool allows you to explore the popularity of specific search terms over time and across different regions. By analyzing the data provided by Google Trends, you can identify rising search terms and adjust your content strategy accordingly. Additionally, you can compare the search volume of multiple keywords to determine which ones are more popular.

2. Answer the Public

Answer the Public is a fantastic tool that generates insights by visualizing search data in the form of questions. Simply enter a keyword, and the tool will provide you with a wide range of questions related to that keyword. This information can help you understand the specific queries people have and create content that directly addresses their needs.

3. Google Keyword Planner

Google Keyword Planner is a free tool offered by Google Ads that allows you to find relevant keywords and estimate their search volume. By identifying high-volume keywords related to your industry or niche, you can optimize your content to attract more organic traffic from search engines.

4. Ubersuggest

Ubersuggest is a comprehensive keyword research tool that provides you with valuable insights about search volume, keyword difficulty, and content ideas. With Ubersuggest, you can generate a list of relevant keywords and analyze their SEO difficulty to choose the ones with the highest potential for ranking.

5. Keywordtool.io

Keywordtool.io is another great tool for finding popular search queries. It generates a list of keyword suggestions based on the keyword you enter, and it also provides search volume data for each suggestion. This tool can help you uncover long-tail keywords that have lower competition but are still highly relevant to your target audience.

6. SEMrush

SEMrush is a comprehensive SEO tool that offers a wide range of features, including keyword research, competitor analysis, and rank tracking. While the full suite of features requires a subscription, SEMrush also provides limited free access to its keyword research functionality. Utilizing this tool, you can gain valuable insights into popular search terms and discover new opportunities for your content.

7. Moz Keyword Explorer

Moz Keyword Explorer is a powerful tool that helps you uncover valuable keyword opportunities. It provides search volume data, keyword difficulty scores, and suggestions for related keywords. By using this tool, you can identify keywords with high search volume and low competition, giving you an edge in your content optimization efforts.

8. BuzzSumo

BuzzSumo is a unique tool that allows you to discover popular content related to specific topics or keywords. By analyzing the most shared content across various social media platforms, you can gain insights into what type of content resonates with your target audience. This information can help you create engaging and shareable content that drives more traffic to your website.

9. Keyword Sheeter

Keyword Sheeter is a tool that generates a massive list of keyword ideas in seconds. By utilizing this tool, you can quickly gather a wide range of keywords related to your industry or niche. It’s a great way to kickstart your keyword research process and uncover new keyword opportunities.

10. Soovle

Soovle is a unique tool that provides keyword suggestions from multiple search engines, including Google, Bing, YouTube, Amazon, and more. By analyzing keywords across different platforms, you can gain a comprehensive understanding of what people are searching for across various channels.

11. Google Search Console

Google Search Console is a free tool provided by Google that helps you monitor and maintain your website’s presence in search results. It provides valuable information about the search queries that drive traffic to your website, allowing you to identify popular keywords and optimize your content accordingly.

12. Keyworddit

Keyworddit is a tool that extracts keywords from Reddit, one of the largest online communities. By analyzing the discussions happening on Reddit, you can uncover trending topics and popular search queries within your industry. This information can inspire new content ideas and help you stay ahead of the curve.

13. Google Autocomplete

When you start typing a search query into Google, you may have noticed that it suggests popular completions for you. This feature, known as Google Autocomplete, can be a valuable source of keyword ideas. By simply entering your main keyword and observing the suggested completions, you can gain insights into what people commonly search for.

14. Keywords Everywhere

Keywords Everywhere is a browser extension that provides valuable keyword data directly on the search results page. It displays search volume, cost-per-click (CPC), and competition data for any keyword you search for on Google. This tool can help you quickly evaluate the potential of different keywords without the need for additional research.

15. Exploding Topics

Exploding Topics is a tool that helps you discover emerging trends and topics before they become mainstream. By monitoring the web for rising trends, this tool uncovers keywords that are rapidly gaining popularity. By incorporating these keywords into your content strategy early on, you can attract a significant amount of traffic from early adopters.

Frequently Asked Questions (FAQs)

Q1: How can these free tools help me find what people search for in detailed reports?

By utilizing these free tools, you can gather valuable insights into popular search queries, trending topics, and emerging trends. This information can help you create content that aligns with what people are searching for, increasing your chances of attracting more organic traffic to your website.

Q2: Are these tools suitable for all types of businesses and websites?

Yes, these tools can be beneficial for businesses and websites in various industries and niches. Whether you’re running an e-commerce store, a blog, or a service-based business, understanding what people are searching for can help you optimize your online presence and reach your target audience more effectively.

Q3: Can I use these tools to find keywords for paid advertising campaigns?

Absolutely! These tools are not limited to organic search optimization. You can also utilize them to identify relevant keywords for your paid advertising campaigns, such as Google Ads or social media ads. By targeting the right keywords, you can increase the effectiveness of your paid campaigns and maximize your return on investment.

Q4: Do I need any technical skills to use these tools?

No, most of these tools are designed to be user-friendly and accessible to individuals without extensive technical knowledge. They typically provide clear instructions and interfaces that make it easy for anyone to navigate and utilize their features.

Q5: Can I rely solely on these free tools for my keyword research?

While these free tools provide valuable insights and data, they may have limitations in terms of the depth of analysis and access to advanced features. For more advanced keyword research andanalysis, it may be beneficial to consider using paid tools or consulting with SEO professionals who can provide more comprehensive insights and recommendations tailored to your specific needs.

Q6: Are there any other factors to consider besides keyword research?

Keyword research is an essential aspect of optimizing your online presence, but it’s not the only factor to consider. It’s also crucial to create high-quality, valuable content that addresses the needs and interests of your target audience. Additionally, factors such as website speed, mobile-friendliness, user experience, and backlink profile also play a significant role in search engine optimization (SEO).


Understanding what people search for is vital for the success of any online business or website. By leveraging the power of the 15 free tools mentioned in this article, you can gain valuable insights into popular search queries, emerging trends, and relevant keywords. By optimizing your content and aligning it with what people are searching for, you can attract more organic traffic, increase your online visibility, and ultimately achieve your business goals. So, don’t miss out on the opportunity to utilize these tools and take your online presence to new heights.

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